A refined brand identity for Feelgood Designs, a Melbourne furniture company bringing contemporary design and traditional craftsmanship together.
Since 2009, we have worked with Feelgood Designs to shape and evolve its brand. Known for timeless, high-quality furniture made from natural materials, its collection brings together established design classics and new work by emerging talent, united by an appreciation for materials and craft.
Building on the existing brand DNA, we developed an identity that reflects the furniture’s warm and inviting character. The logo, typography, colour palette, imagery and graphic elements create a cohesive visual language, balancing contemporary clarity with an approachable feel.
Across the website, content formats and brand applications, we brought this identity to life, giving a diverse collection a consistent and recognisable presence. From its home market in Australia to Amsterdam and Zurich, Feelgood Designs brings its furniture to spaces around the world.
